Kendra Dujmovic

Marketing that starts with how people think.

Director, Integrated & Growth Marketing. I build campaigns, systems, and teams from scratch — grounded in a psychology background and a habit of taking things apart to see how they work.

Atlanta, GA B.S. Psychology 5+ years in integrated marketing leadership

About

the short version

I build marketing from the ground up — and then break it down to make it better. I've spent my career proving that good marketing is equal parts psychology and systems: understand how people actually think, then build the campaigns, programs, and processes that meet them there.

I've taken a startup from $1K to $450K in annual revenue in three years, run a 58-campaign portfolio that closed nearly half a million in revenue, and turned a scrappy always-on email program into a 900K-send machine that beats industry benchmarks. I've built teams from scratch, launched five product lines, and once pitched an AI feature at a hackathon using a five-persona user research deck I built in a weekend.

"Understand why people act the way they do — then build the thing that meets them there."

Off the clock, I'm probably mid-streak in Croatian lessons, deep in a D&D campaign, or arguing with a piece of cabinetry I'm building in the garage — dog supervising, husband politely pretending to be surprised by the outcome.

Career highlights

selected, not exhaustive
$498K in attributed pipeline revenue across a 58-campaign portfolio, resulting in 190 closed-won deals
900K+ annual email sends across an always-on lifecycle program — 22% avg. open rate vs. a ~15–20% B2B benchmark
$1K → $450K annual revenue growth in 3 years, driven through owned marketing campaigns at a B2B software startup
60% shorter engineering dev cycle after building a repeatable project management system from scratch
Original research Conceived and scaled an industry benchmark study from a first-year pilot into an annual flagship report used across the buyer journey
Product & feature launches Led several product and feature launches, end to end — including a full enterprise solution at Admiral Platform, and ACA Express, a net-new, product-led growth engine at Selerix built through AI-assisted, prompt-driven development

Experience

2019 — present
Director, Integrated & Growth Marketing
Selerix Systems
Apr 2026 — Present
  • Promoted from Senior Manager to lead the marketing function's demand generation and growth strategy
  • Own demand generation strategy across a large, multi-channel campaign portfolio spanning ABM, nurture, and paid media
  • Conceived and scaled the company's flagship original research initiative into an annual industry benchmark report
  • Defined and scoped new roles to formalize and scale the marketing function as the team grew
Senior Manager, Growth Marketing
Selerix Systems
Oct 2024 — Apr 2026
  • Built and operated a high-volume always-on email program, consistently outperforming industry open-rate benchmarks
  • Led the build of ACA Express, a net-new, product-led growth engine, from concept through launch using AI-assisted, prompt-driven development
  • Pitched an AI-powered in-product feature at a company hackathon — from user-persona research through business-case delivery
Head of Marketing
Admiral Platform
2020 — 2024
  • Generated over 80% of high-value B2B sales through owned marketing channels
  • Designed and executed campaigns that drove the company from $1K to $450K in annual revenue over three years
  • Built a project-based management system that shortened the engineering development cycle by 60%
  • Managed Google Ads and GA4 accounts for ongoing campaign optimization, and reported KPIs to guide business decisions
Operations Assistant
RDO
2020 — 2021
  • Organized a seamless office relocation following an acquisition, coordinating across departments
  • Implemented an Asana-based project management system for the accounting department
  • Partnered closely with the CFO, Controller, and Customer Success team on day-to-day operations
Professional Recruiter
Express
2019 — 2020
  • Built relationships with clients and candidates to understand hiring needs and job requirements
  • Maintained detailed CRM records and engaged in community events for talent sourcing

Tools & skills

what I work in

Digital marketing

Google AdsGA4Google Tag ManagerHubSpotMailChimpSocial platforms

Content & design

Adobe Creative SuiteCanvaWordPress

Project & ops

Asanamonday.comMicrosoft 365Google SuiteQuickBooksGusto

AI tools

ClaudeChatGPTGemini
Education — Bachelor of Science, Psychology

Off the clock

for context
currently learning

Croatian

Working through it lesson by lesson — mostly for the stubborn satisfaction of it.

most weeks

Vinyasa yoga

The one part of my week that isn't asking anything of me except to breathe.

ongoing campaign

Tabletop & D&D

Turns out building a marketing calendar and building a party's next encounter use the same muscle.

current build

Home DIY & cabinetry

Interior design and built-in cabinetry projects, one weekend and one small disaster at a time.

home base

Husband & dog

Atlanta, GA. Both are frequently consulted on paint swatches. Only one gives useful feedback.